Building New Audiences With The State Library of Victoria

In this engaging project, we embark on an exploration of the multifaceted role of communication design in the realms of wayfinding and placemaking. A particularly exciting facet of this project is the collaborative partnership with State Library Victoria (SLV), which enjoys a convenient proximity to our RMIT campus. Established in 1854 as the Melbourne Public Library, SLV boasts the distinction of being Australia's oldest public library and one of the world's first free libraries.

The central challenge presented to communication designers is to conceive innovative approaches that guide visitors through this heritage-protected institution, rendering navigation clear and accessible while also fostering spaces for exploration. The ultimate goal is to contribute to the creation of a distinctive and captivating environment for all Victorians, encapsulating the core principles of wayfinding and placemaking.

The Problem

The existing signage system that leads to the ‘Mirror’ exibition in the Victoria Gallery is invisible. Indistinguishable from the singage of the State Library. The existing signage system that leads to the ‘Mirror’ exibition in the Victoria Gallery is invisible. Indistinguishable from the singage of the State Library

The Solution

We can clearly distinguish between the State Library and the MIRROR exhibition by adding additional elements to the existing signage. I propose creating a semi-permanent signage system. These ‘add-ons’ would snap into the existing signage and other library areas, as shown in the following slides.

Materials Proposed

These ‘add-ons’ would be made using epoxy resin or cast acrylic which is super lightweight and durable. They would be designed to be easy to install and move around as needed. This would provide the library with the flexibility to update the signage as needed.

Scale and Proportion

Reflecting on Successes

Reflecting on my performance in this project, one aspect I excelled at was my thorough documentation during the library tour. Utilizing a variety of methods, such as voice memos, written notes, and visual sketches, I diligently captured my observations. This comprehensive approach greatly enhanced my understanding of both the client's needs and the project's requirements. I also effectively conveyed my design concepts, as affirmed by the positive feedback received from both the client and the studio lead.

Seeking Improvement

Nonetheless, there are areas in which I could have adopted a different approach. Given that this was my first project within the domains of wayfinding and placemaking design, I lacked a comprehensive understanding of the fundamentals of these subjects. Given more time, I would have dedicated myself to in-depth research utilizing the abundant resources available at the library, enabling me to make more informed design decisions. I would also have sought additional feedback from my peers and the studio lead, incorporating their insights throughout the project's stages. In hindsight, I realize that dedicating more time to the research and sketching phases, as opposed to improvisation within the software for deliverables, would have resulted in a more robust design process.

Intrigues and Interests

One of the most captivating aspects of this project, for me, is the world of wayfinding. It represents a fresh and captivating territory, where art and science seamlessly converge. What particularly fascinates me is the open-ended nature of the project brief, offering designers the latitude to interpret and innovate creatively while addressing a pressing issue.

Evolving as a Designer

This project has been instrumental in my development as a designer. It has underscored the significance of recognizing that a project's direction and the client's preferences can occasionally diverge, yet still yield a satisfying outcome. This flexibility and adaptability are valuable skills in the field of communication design. Moreover, I've come to appreciate the breadth of knowledge required within this specialization, particularly within the realm of wayfinding and placemaking. To better equip myself for future projects of this nature, I acknowledge the necessity of deepening my expertise in these areas. Thus, I am committed to further study and skill development to enhance my competence in tackling similar endeavors in the future..